Wednesday, April 20, 2005

Expanding mobile penetration through targeting emerging markets

on The 3G Portal

GSM vendors recently sold their billionth phone !! This article argues that to sell the next billion, emerging markets have to be targeted. It also discusses ways to succeed in emerging markets.

This latter segment (emerging markets) represents a large untapped commercial opportunity but only if new ways of running a mobile business are adopted by operators and vendors alike.

These new approaches include:

• Introducing handset and tariff schemes to suit each segment – low and high end in a Dual Market.

• Expanding the choice and volume of distribution channels.

• Employing new ways to economically handle subscriptions.

• Deploying technology strategies that minimise costs and offer device and service portfolios to cater for each of the Dual Market segments.

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