Thursday, April 21, 2005

Adobe and Macromedia

on WIRED News

And now, by picking up the remaining applications in the Macromedia stable, Adobe has just bought its way into every niche in the design market. Digital imaging, motion graphics, desktop publishing, content management, presentations, documents, video editing, audio production, type. You name it, the new Adobe's got a program that does it.

Just think of it. Create a Flash animation using video you've edited in Premiere Pro, graphics elements you've created in Illustrator, and images you've prepared in Photoshop. Add some music you tracked using Audition, then drop it into a web page you've created using ColdFusion and Dreamweaver. Everyone plays nice together and everything works the way it should.

There are also plenty of observers who have voiced fears about a monopoly. It's true, Adobe is now a sort of one-stop shop for all of your web, graphics and publishing needs. There have always been alternatives to Flash and Photoshop, and there probably always will be. But only time will tell if any of the alternatives will stand up to the new giant.

The merger makes sense for both Macromedia and Adobe. Both companies have been busy selling their products to the same people for years. While those customers may see a little less variety, they will certainly see a lot more compatibility. The larger company will also have more resources, allowing it to branch into new areas more quickly and easily.

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