Thursday, March 17, 2005

The Google Dance Syndrome

on SearchEngineWatch

I think I need a medicine to save me from Google madness.

In contrast, some search engine optimizers watch each index refresh intimately, trying to determine if it heralds a potential rise or fall their fortunes. For them, the changeover period that's come to be known as the "Google Dance" may reveal what seems like dramatic changes in Google.

For example, someone who has a page in the top results that's accidentally dropped from the index (as can happen with all search engines) could see a significant loss of traffic until it gets restored during next month's refresh. But for a typical searcher, the loss of that particular page might not even be noticed, assuming there are 10 other good pages in the top results, for their query.


Given the stress the Google Dance may cause some, I'd like to declare a new illness: Google Dance Syndrome. To suffer, you need to be a close watcher of the Google Dance who has been hurt by changes in the latest index.

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