Defining Google

on CBS 60 Minutes

And if that’s not science-fiction enough, Battelle describes another advance potentially on the not-so-distant horizon. Users would, he says, "have a device which is in your pocket, which looks like a phone, and you go to a supermarket and you see a potentially overpriced box of pasta. And you take that device and you wand it over the product code, and you see comparison prices from Google of three other stores that are within a mile, OK? That’s power. That’s search. But no one has quite figured out that. That’s also the future.

Brin won’t say if it's something in Google’s future. But there is one ambition he admits to: finishing his Ph.D. "My mom asks me every week," he says. "I actually do keep meaning to finish it. But I haven’t found quite the slot of time."